The company is an innovative enterprise specializing in comprehensive cross-border e-commerce supply chain services. Its main business covers wholesale and retail sales of home appliances and furniture, hardware tools, and digital products, as well as supply chain management, import and export customs clearance, bonded warehousing, international trade, and technology development. It also owns proprietary intellectual property systems such as "eTrade Connect." The company has invested in multiple enterprises, committed to building a cross-border e-commerce supply chain empowerment platform.